When we first started out with soaping, it was to create a good shave soap for Matt to use with his straight razor. In particular, he wanted a "bay rum" kind of scent, so that's what he first worked on.
Matt liked soaping and creating scents, and Nicole thought about making it a business. We started with a lot of market research on other handmade soaps. As it turns out, there are a lot of people out there who make and sell their own soap. What we found, however, was that most shops had only one or two "for men" soaps in a shop full of various other scents.
We didn't really like the idea of a one size fits all man's scent. Different people, be they men or women, like different things - but pretty much everyone likes to be clean. So that is the basis of our business.
We're starting with ten scents and seven styles, so right off the bat we'll have something for everyone. In the future, we hope to add more.
All of our scents are made with men in mind, but many of our soaps are really unisex. In fact, a lot of our testers are actually women Nicole works with. So, while we're not trying to leave out the ladies - a lot of our soaps are great for you, too - our shop is for gentlemen, of every style, who want to be clean.
One day, we should be adding more men's grooming products, too.
-Nicole and Matt
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